<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[Engineering Leadership: Notifications]]></title><description><![CDATA[Notifications to subscribers!]]></description><link>https://newsletter.eng-leadership.com/s/a5beb1d0</link><image><url>https://substackcdn.com/image/fetch/$s_!9opu!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0845c094-23e3-40d0-86f3-d1ff19631211_317x317.png</url><title>Engineering Leadership: Notifications</title><link>https://newsletter.eng-leadership.com/s/a5beb1d0</link></image><generator>Substack</generator><lastBuildDate>Sun, 25 Oct 2026 08:23:39 GMT</lastBuildDate><atom:link href="https://newsletter.eng-leadership.com/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[Gregor Ojstersek]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[info@gregorojstersek.com]]></webMaster><itunes:owner><itunes:email><![CDATA[info@gregorojstersek.com]]></itunes:email><itunes:name><![CDATA[Gregor Ojstersek]]></itunes:name></itunes:owner><itunes:author><![CDATA[Gregor Ojstersek]]></itunes:author><googleplay:owner><![CDATA[info@gregorojstersek.com]]></googleplay:owner><googleplay:email><![CDATA[info@gregorojstersek.com]]></googleplay:email><googleplay:author><![CDATA[Gregor Ojstersek]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block><item><title><![CDATA[“The Multiplier Mindset” officially hit #1 Bestseller on Amazon 🤯 🎉]]></title><description><![CDATA[I've spent almost a year writing this book, and seeing this kind of response makes all those hours totally worth it! &#128591;]]></description><link>https://newsletter.eng-leadership.com/p/the-multiplier-mindset-officially</link><guid isPermaLink="false">https://newsletter.eng-leadership.com/p/the-multiplier-mindset-officially</guid><dc:creator><![CDATA[Gregor Ojstersek]]></dc:creator><pubDate>Tue, 20 Oct 2026 21:47:08 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/2f32dd32-6688-416f-a4a7-b5c1c3700a71_1600x897.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://www.amazon.com/Multiplier-Mindset-Senior-Engineer-Leader-ebook/dp/B0HG5NX6KR/" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!oGX8!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf323d67-2373-4207-911c-5ec1ba909df8_1154x1910.jpeg 424w, https://substackcdn.com/image/fetch/$s_!oGX8!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf323d67-2373-4207-911c-5ec1ba909df8_1154x1910.jpeg 848w, https://substackcdn.com/image/fetch/$s_!oGX8!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf323d67-2373-4207-911c-5ec1ba909df8_1154x1910.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!oGX8!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf323d67-2373-4207-911c-5ec1ba909df8_1154x1910.jpeg 1456w" sizes="100vw"><img 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class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Kindle version and pre-order on Amazon available here: <strong><a href="https://www.amazon.com/Multiplier-Mindset-Senior-Engineer-Leader-ebook/dp/B0HG5NX6KR/">Kindle and Pre-order</a></strong>.</p><p>E-book available for purchase here: <strong><a href="https://www.ebooks.com/en-us/book/347637409/the-multiplier-mindset/gregor-ojstersek/">E-book</a></strong>.</p><p>Read it online on O&#8217;Reilly&#8217;s website: <strong><a href="https://www.oreilly.com/library/view/the-multiplier-mindset/0642572310509/">Read it online</a></strong>.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://www.amazon.com/Multiplier-Mindset-Senior-Engineer-Leader-ebook/dp/B0HG5NX6KR/" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!L4nF!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8fb82d36-e6a4-4795-882f-fd1fdf24b417_1742x892.png 424w, https://substackcdn.com/image/fetch/$s_!L4nF!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8fb82d36-e6a4-4795-882f-fd1fdf24b417_1742x892.png 848w, https://substackcdn.com/image/fetch/$s_!L4nF!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8fb82d36-e6a4-4795-882f-fd1fdf24b417_1742x892.png 1272w, 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pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Last Friday, I <a href="https://newsletter.eng-leadership.com/p/announcing-my-book-the-multiplier">announced</a> the release of the e-book (Kindle) version and opened pre-orders for the print edition.<br><br>Just a few days later, the book has already become a <strong>#1 New Release and #1 Bestseller on Amazon across 3 categories</strong>! &#129327;<br><br>And the physical version hasn't even been released yet! That's coming on October 31st.<br><br>I am blown away by the interest and how many copies have already been sold and pre-ordered, this is really awesome! Thank you so much for the incredible support! &#128591; I didn&#8217;t expect this at all.<br><br>I've spent almost a year writing this book, and seeing this kind of response makes all those hours totally worth it.<br><br>It's a surreal feeling to see something you've worked on for so long finally out in the world.</p><h2>Early Reviews of the Book</h2><p>There are already a lot of early reviews of the book. And I am honored to get such great feedback. Here is one by Peter Bell, Founder/CTO of Gather.dev, author of Scaling AI Adoption in Engineering:</p><div class="pullquote"><p>&#8220;Now that agents can write the code, CTOs ask me, &#8216;What do I tell my senior engineers their job is?&#8217; This is the book I&#8217;d hand them. The job is making the people around you better, and Ojstersek gets specific about how, from spec-driven workflows to scripts for managing up.&#8221;</p></div><p>This was exactly my intention with the book, to get as close as possible to what senior(+) engineers should be doing now that agents can write most of the code. </p><p>I went into detail about different ways you can multiply your effort, and there&#8217;s even one whole chapter that&#8217;s about how to use AI to be a successful multiplier.</p><p>More early reviews:</p><div class="pullquote"><p>&#8220;I wish more engineers learned earlier in their careers that impact isn&#8217;t just about what you build yourself. Gregor&#8217;s book is a practical guide to becoming a multiplier: improving your team&#8217;s output, helping others grow, and, critically, learning how to sell your ideas.&#8221;</p><p>&#8211;John Crickett, Founder, CTO, Software Engineering Coach</p><p>&#8220;I&#8217;ve read Gregor&#8217;s newsletter for nearly two years, and his advice is always practical and battle-tested. As AI writes more of the code, this book is his playbook for what matters more than ever: multiplying the people around you.&#8221;</p><p>&#8211;Petar Ivanov, Senior AI &amp; Product Engineer, WeTravel</p><p>&#8220;I&#8217;ve been reading Gregor&#8217;s teachings since his newsletter first started out. They are valuable because they&#8217;re rooted in practice and always hands-on. This book distills the best of them into one playbook for engineers growing into leadership.&#8221;</p><p>&#8211;Rapha&#235;l Hoogvliets, Principal Engineer, Eneco</p><p>&#8220;Gregor has created the kind of handbook I wish more engineers had by their side: relatable examples and practical advice for building the skills that expand your impact and move your tech career forward, especially in the AI era.&#8221;</p><p>&#8211;Anemari Fiser, author of Leveling Up as a Tech Lead, Engineering Manager, and Tech Leadership Trainer</p><p>&#8220;This is the book I wish I had when I started my career. Whether you are an individual contributor or a leader, everyone needs to be a multiplier. We have heard of the 10x engineer, this book shows you how to become one, and more. </p><p>Gregor shows how to use AI to be a multiplier and shares real-life examples of people becoming multipliers and achieving impact and growth.&#8221;</p><p>&#8211;Umang Vanjara, Senior Engineering Manager, SAP Taulia</p><p>&#8220;Really, really well written, with great pointers throughout. This is the kind of book that makes you pause, think, and rethink how you should approach your career - and how you perhaps should have approached it.&#8221;</p><p>&#8211;Arpit Bhayani, Principal Engineer II, Razorpay</p><p>&#8220;The Multiplier Mindset gives Senior, Staff, and Principal engineers a blueprint for jumping from writing great code to multiplying the impact of everyone around you.&#8221;</p><p>&#8211;Saurabh Ahuja, Principal Member of Technical Staff, Salesforce</p><p>&#8220;You can&#8217;t add hours to your week, but you create disproportionate impact by building leverage across people and systems. That&#8217;s what separates elite performers, and The Multiplier Mindset is the most practical playbook I&#8217;ve read on doing exactly that.&#8221;</p><p>&#8211;Omar Halabieh, Managing Vice President, Fortune 100 Financial Services Company</p><p>&#8220;Best in class! No matter where you are in your career, The Multiplier Mindset teaches you to look beyond your own output and focus on creating a bigger impact: on your team, your product, and ultimately your customers.&#8221;</p><p>&#8211;Daniel Moka, Software Engineer &amp; Founder, Moka IT</p><p>&#8220;The Multiplier Mindset captures what modern engineering leadership really demands: helping teams make better decisions and do their best work. It&#8217;s a practical guide I&#8217;d recommend to any engineer looking to grow and lead in the AI era.&#8221;</p><p>&#8211;Raul Junco, Software Engineering Manager, ANDMORE</p><p>&#8220;In an AI era that&#8217;s redefining engineering, multiplying your value, not just writing code, is something most of us learn through years. This book gives you these valuable lessons sooner for junior to Senior+ and beyond.&#8221;</p><p>&#8211;Anton Antonov, Staff Engineer, SumUp</p><p>&#8220;An opinionated and tactical guide to becoming a more impactful engineer. A useful read for ICs figuring out what good looks like in this period of dramatic change.&#8221;</p><p>&#8211;Cate Huston, author of The Engineering Leader</p><p>&#8220;The Multiplier Mindset demystifies the hardest transition I coach engineers through: moving from solving technical problems solo to being a force multiplier for the team. Combining battle-tested coaching habits with pragmatic AI workflows, Ojstersek delivers an essential leadership playbook.&#8221;</p><p>&#8211;Aniruddh Chaturvedi, Engineering Manager, Cloud Run Infrastructure, Google</p><p>&#8220;Every engineer knows they should be using AI. The Multiplier Mindset shows them how. It&#8217;s exceptionally well-researched and packed with practical, actionable advice from engineers and leaders working at the frontier of the industry.&#8221;</p><p>&#8211;Yangshun Tay, AI Engineer, Co-Founder GreatFrontEnd</p><p>&#8220;Great engineers do more than ship code. They make everyone around them better. This is the most practical guide I&#8217;ve read on how to do it.&#8221;</p><p>&#8211;Dr. Milan Milanovi&#263;, author of Laws of Software Engineering</p><p>At some point in your career, writing more code stops being the answer. The Multiplier Mindset shows engineers how to expand their impact through people, systems, and better decisions.</p><p>&#8211;Hemant Pandey, Senior Software Engineer, LinkedIn</p></div><p>Kindle version and pre-order on Amazon available here: <strong><a href="https://www.amazon.com/Multiplier-Mindset-Senior-Engineer-Leader-ebook/dp/B0HG5NX6KR/">Kindle and Pre-order</a></strong>.</p><p>E-book available for purchase here: <strong><a href="https://www.ebooks.com/en-us/book/347637409/the-multiplier-mindset/gregor-ojstersek/">E-book</a></strong>.</p><p>Read it online on O&#8217;Reilly&#8217;s website: <strong><a href="https://www.oreilly.com/library/view/the-multiplier-mindset/0642572310509/">Read it online</a></strong>.</p><p>Thank you so much for the incredible support! &#128591;</p><p>Gregor</p>]]></content:encoded></item><item><title><![CDATA[Wow! The Kindle edition of “The Multiplier Mindset” just hit #1 New Release on Amazon! 🎉]]></title><description><![CDATA[Almost a year of writing, and moments like this make it all worth it &#128591;]]></description><link>https://newsletter.eng-leadership.com/p/wow-the-kindle-edition-of-the-multiplier</link><guid isPermaLink="false">https://newsletter.eng-leadership.com/p/wow-the-kindle-edition-of-the-multiplier</guid><dc:creator><![CDATA[Gregor Ojstersek]]></dc:creator><pubDate>Sat, 17 Oct 2026 10:31:19 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/f1bec99e-2f93-46f4-bd5c-c79b87f4df66_1600x897.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://www.amazon.com/Multiplier-Mindset-Senior-Engineer-Leader-ebook/dp/B0HG5NX6KR/" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!q9DR!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F069462be-45ba-448e-8459-76ccdc553489_1024x1536.jpeg 424w, https://substackcdn.com/image/fetch/$s_!q9DR!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F069462be-45ba-448e-8459-76ccdc553489_1024x1536.jpeg 848w, https://substackcdn.com/image/fetch/$s_!q9DR!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F069462be-45ba-448e-8459-76ccdc553489_1024x1536.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!q9DR!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F069462be-45ba-448e-8459-76ccdc553489_1024x1536.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!q9DR!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F069462be-45ba-448e-8459-76ccdc553489_1024x1536.jpeg" width="416" height="624" 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srcset="https://substackcdn.com/image/fetch/$s_!q9DR!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F069462be-45ba-448e-8459-76ccdc553489_1024x1536.jpeg 424w, https://substackcdn.com/image/fetch/$s_!q9DR!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F069462be-45ba-448e-8459-76ccdc553489_1024x1536.jpeg 848w, https://substackcdn.com/image/fetch/$s_!q9DR!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F069462be-45ba-448e-8459-76ccdc553489_1024x1536.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!q9DR!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F069462be-45ba-448e-8459-76ccdc553489_1024x1536.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Kindle version and pre-order on Amazon available here: <strong><a href="https://www.amazon.com/Multiplier-Mindset-Senior-Engineer-Leader-ebook/dp/B0HG5NX6KR/">Kindle and Pre-order</a></strong>.</p><p>E-book available for purchase here: <strong><a href="https://www.ebooks.com/en-us/book/347637409/the-multiplier-mindset/gregor-ojstersek/">E-book</a></strong>.</p><p>Read it online on O&#8217;Reilly&#8217;s website: <strong><a href="https://www.oreilly.com/library/view/the-multiplier-mindset/0642572310509/">Read it online</a></strong>.</p><h2>&#8220;The Multiplier Mindset&#8221; hit the #1 New Release in Computer Engineering on Amazon</h2><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://www.amazon.com/Multiplier-Mindset-Senior-Engineer-Leader-ebook/dp/B0HG5NX6KR/ref=tmm_kin_swatch_0" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!PcXH!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F29bdf684-3932-4fc7-9e6a-4a0e5292377b_1958x966.png 424w, https://substackcdn.com/image/fetch/$s_!PcXH!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F29bdf684-3932-4fc7-9e6a-4a0e5292377b_1958x966.png 848w, https://substackcdn.com/image/fetch/$s_!PcXH!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F29bdf684-3932-4fc7-9e6a-4a0e5292377b_1958x966.png 1272w, https://substackcdn.com/image/fetch/$s_!PcXH!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F29bdf684-3932-4fc7-9e6a-4a0e5292377b_1958x966.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!PcXH!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F29bdf684-3932-4fc7-9e6a-4a0e5292377b_1958x966.png" width="1456" height="718" 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pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>I was casually checking Amazon&#8217;s book page yesterday evening, and couldn&#8217;t believe that the book hit the <strong>#1 New Release in the Computer Engineering</strong> category.</p><p>I was so thrilled I needed to let know everyone in the community chat asap :)</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://open.substack.com/chat/posts/e3c73101-0221-4c0a-9792-785aa07e8ab8" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!PuVs!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F06659972-a10d-4a37-a0ab-e3c1e11a6028_1600x743.jpeg 424w, https://substackcdn.com/image/fetch/$s_!PuVs!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F06659972-a10d-4a37-a0ab-e3c1e11a6028_1600x743.jpeg 848w, https://substackcdn.com/image/fetch/$s_!PuVs!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F06659972-a10d-4a37-a0ab-e3c1e11a6028_1600x743.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!PuVs!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F06659972-a10d-4a37-a0ab-e3c1e11a6028_1600x743.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!PuVs!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F06659972-a10d-4a37-a0ab-e3c1e11a6028_1600x743.jpeg" width="1456" height="676" 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pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>I notified everyone earlier in the day that the e-book (Kindle) and pre-orders are now available, posted a <a href="https://lnkd.in/p/eYa-sePG">LI post</a>, <a href="https://x.com/gregorojstersek/status/2111081143311487435?s=20">X post</a>, and also sent out the <a href="https://newsletter.eng-leadership.com/p/big-news-the-multiplier-mindset-e">newsletter</a>.</p><p>I knew it would take time for everyone to process and decide whether they&#8217;d like to buy or not, especially since the physical book is currently in production, available for pre-order, and will be sent out in about 3 weeks.</p><p>So zero expectations of something like that happening.</p><p>But yeah, it&#8217;s interesting how life can surprise you. And on top of that, another great surprise!</p><h2>&#8220;The Multiplier Mindset&#8221; is also the #2 Bestseller in Computer Engineering on Amazon</h2><p>While checking the New Releases page, there&#8217;s also a link to Bestsellers in the same category, and surprisingly, we also hit the #2 Bestseller in Computer Engineering, right behind the infamous AI Engineering by Chip Huyen &#129327;</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!vVg3!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdf922f0f-34db-4695-81f9-1c131018ef47_1372x938.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!vVg3!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdf922f0f-34db-4695-81f9-1c131018ef47_1372x938.png 424w, https://substackcdn.com/image/fetch/$s_!vVg3!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdf922f0f-34db-4695-81f9-1c131018ef47_1372x938.png 848w, https://substackcdn.com/image/fetch/$s_!vVg3!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdf922f0f-34db-4695-81f9-1c131018ef47_1372x938.png 1272w, https://substackcdn.com/image/fetch/$s_!vVg3!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdf922f0f-34db-4695-81f9-1c131018ef47_1372x938.png 1456w" sizes="auto, 100vw"><img src="https://substackcdn.com/image/fetch/$s_!vVg3!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdf922f0f-34db-4695-81f9-1c131018ef47_1372x938.png" width="1372" height="938" 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srcset="https://substackcdn.com/image/fetch/$s_!vVg3!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdf922f0f-34db-4695-81f9-1c131018ef47_1372x938.png 424w, https://substackcdn.com/image/fetch/$s_!vVg3!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdf922f0f-34db-4695-81f9-1c131018ef47_1372x938.png 848w, https://substackcdn.com/image/fetch/$s_!vVg3!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdf922f0f-34db-4695-81f9-1c131018ef47_1372x938.png 1272w, https://substackcdn.com/image/fetch/$s_!vVg3!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdf922f0f-34db-4695-81f9-1c131018ef47_1372x938.png 1456w" sizes="auto, 100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Which is really amazing. We just launched the Kindle version yesterday, and it&#8217;s really awesome to see that so many people are interested in it!</p><h2>Early Reviews of the Book</h2><p>There are already a lot of early reviews of the book. And I am honored to get such great feedback. Here is one by Peter Bell, Founder/CTO of Gather.dev, author of Scaling AI Adoption in Engineering:</p><div class="pullquote"><p>&#8220;Now that agents can write the code, CTOs ask me, &#8216;What do I tell my senior engineers their job is?&#8217; This is the book I&#8217;d hand them. The job is making the people around you better, and Ojstersek gets specific about how, from spec-driven workflows to scripts for managing up.&#8221;</p></div><p>This was exactly my intention with the book, to get as close as possible to what senior(+) engineers should be doing now that agents can write most of the code. </p><p>I went into detail about different ways you can multiply your effort, and there&#8217;s even one whole chapter that&#8217;s about how to use AI to be a successful multiplier.</p><p>More early reviews:</p><div class="pullquote"><p>&#8220;I wish more engineers learned earlier in their careers that impact isn&#8217;t just about what you build yourself. Gregor&#8217;s book is a practical guide to becoming a multiplier: improving your team&#8217;s output, helping others grow, and, critically, learning how to sell your ideas.&#8221;</p><p>&#8211;John Crickett, Founder, CTO, Software Engineering Coach</p><p>&#8220;I&#8217;ve read Gregor&#8217;s newsletter for nearly two years, and his advice is always practical and battle-tested. As AI writes more of the code, this book is his playbook for what matters more than ever: multiplying the people around you.&#8221;</p><p>&#8211;Petar Ivanov, Senior AI &amp; Product Engineer, WeTravel</p><p>&#8220;I&#8217;ve been reading Gregor&#8217;s teachings since his newsletter first started out. They are valuable because they&#8217;re rooted in practice and always hands-on. This book distills the best of them into one playbook for engineers growing into leadership.&#8221;</p><p>&#8211;Rapha&#235;l Hoogvliets, Principal Engineer, Eneco</p><p>&#8220;Gregor has created the kind of handbook I wish more engineers had by their side: relatable examples and practical advice for building the skills that expand your impact and move your tech career forward, especially in the AI era.&#8221;</p><p>&#8211;Anemari Fiser, author of Leveling Up as a Tech Lead, Engineering Manager, and Tech Leadership Trainer</p><p>&#8220;This is the book I wish I had when I started my career. Whether you are an individual contributor or a leader, everyone needs to be a multiplier. We have heard of the 10x engineer, this book shows you how to become one, and more. </p><p>Gregor shows how to use AI to be a multiplier and shares real-life examples of people becoming multipliers and achieving impact and growth.&#8221;</p><p>&#8211;Umang Vanjara, Senior Engineering Manager, SAP Taulia</p><p>&#8220;Really, really well written, with great pointers throughout. This is the kind of book that makes you pause, think, and rethink how you should approach your career - and how you perhaps should have approached it.&#8221;</p><p>&#8211;Arpit Bhayani, Principal Engineer II, Razorpay</p><p>&#8220;The Multiplier Mindset gives Senior, Staff, and Principal engineers a blueprint for jumping from writing great code to multiplying the impact of everyone around you.&#8221;</p><p>&#8211;Saurabh Ahuja, Principal Member of Technical Staff, Salesforce</p><p>&#8220;You can&#8217;t add hours to your week, but you create disproportionate impact by building leverage across people and systems. That&#8217;s what separates elite performers, and The Multiplier Mindset is the most practical playbook I&#8217;ve read on doing exactly that.&#8221;</p><p>&#8211;Omar Halabieh, Managing Vice President, Fortune 100 Financial Services Company</p><p>&#8220;Best in class! No matter where you are in your career, The Multiplier Mindset teaches you to look beyond your own output and focus on creating a bigger impact: on your team, your product, and ultimately your customers.&#8221;</p><p>&#8211;Daniel Moka, Software Engineer &amp; Founder, Moka IT</p><p>&#8220;The Multiplier Mindset captures what modern engineering leadership really demands: helping teams make better decisions and do their best work. It&#8217;s a practical guide I&#8217;d recommend to any engineer looking to grow and lead in the AI era.&#8221;</p><p>&#8211;Raul Junco, Software Engineering Manager, ANDMORE</p><p>&#8220;In an AI era that&#8217;s redefining engineering, multiplying your value, not just writing code, is something most of us learn through years. This book gives you these valuable lessons sooner for junior to Senior+ and beyond.&#8221;</p><p>&#8211;Anton Antonov, Staff Engineer, SumUp</p><p>&#8220;An opinionated and tactical guide to becoming a more impactful engineer. A useful read for ICs figuring out what good looks like in this period of dramatic change.&#8221;</p><p>&#8211;Cate Huston, author of The Engineering Leader</p><p>&#8220;The Multiplier Mindset demystifies the hardest transition I coach engineers through: moving from solving technical problems solo to being a force multiplier for the team. Combining battle-tested coaching habits with pragmatic AI workflows, Ojstersek delivers an essential leadership playbook.&#8221;</p><p>&#8211;Aniruddh Chaturvedi, Engineering Manager, Cloud Run Infrastructure, Google</p><p>&#8220;Every engineer knows they should be using AI. The Multiplier Mindset shows them how. It&#8217;s exceptionally well-researched and packed with practical, actionable advice from engineers and leaders working at the frontier of the industry.&#8221;</p><p>&#8211;Yangshun Tay, AI Engineer, Co-Founder GreatFrontEnd</p><p>&#8220;Great engineers do more than ship code. They make everyone around them better. This is the most practical guide I&#8217;ve read on how to do it.&#8221;</p><p>&#8211;Dr. Milan Milanovi&#263;, author of Laws of Software Engineering</p><p>At some point in your career, writing more code stops being the answer. The Multiplier Mindset shows engineers how to expand their impact through people, systems, and better decisions.</p><p>&#8211;Hemant Pandey, Senior Software Engineer, LinkedIn</p></div><p>Kindle version and pre-order on Amazon available here: <strong><a href="https://www.amazon.com/Multiplier-Mindset-Senior-Engineer-Leader-ebook/dp/B0HG5NX6KR/">Kindle and Pre-order</a></strong>.</p><p>E-book available for purchase here: <strong><a href="https://www.ebooks.com/en-us/book/347637409/the-multiplier-mindset/gregor-ojstersek/">E-book</a></strong>.</p><p>Read it online on O&#8217;Reilly&#8217;s website: <strong><a href="https://www.oreilly.com/library/view/the-multiplier-mindset/0642572310509/">Read it online</a></strong>.</p><p>Wishing you a great weekend!</p><p>Gregor</p>]]></content:encoded></item><item><title><![CDATA[Big News! “The Multiplier Mindset” E-Book Is Out, and Book Pre-Orders Are Open! 🎉]]></title><description><![CDATA[Available on Amazon, ebooks, and O&#8217;Reilly&#8217;s website.]]></description><link>https://newsletter.eng-leadership.com/p/big-news-the-multiplier-mindset-e</link><guid isPermaLink="false">https://newsletter.eng-leadership.com/p/big-news-the-multiplier-mindset-e</guid><dc:creator><![CDATA[Gregor Ojstersek]]></dc:creator><pubDate>Fri, 16 Oct 2026 11:30:20 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/69eb8f7b-98e7-4e63-9edd-2b6872145468_1600x897.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://www.oreilly.com/library/view/the-multiplier-mindset/0642572310509/" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!q9DR!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F069462be-45ba-448e-8459-76ccdc553489_1024x1536.jpeg 424w, https://substackcdn.com/image/fetch/$s_!q9DR!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F069462be-45ba-448e-8459-76ccdc553489_1024x1536.jpeg 848w, https://substackcdn.com/image/fetch/$s_!q9DR!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F069462be-45ba-448e-8459-76ccdc553489_1024x1536.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!q9DR!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F069462be-45ba-448e-8459-76ccdc553489_1024x1536.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!q9DR!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F069462be-45ba-448e-8459-76ccdc553489_1024x1536.jpeg" width="416" height="624" 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class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Kindle version and pre-order on Amazon available here: <strong><a href="https://www.amazon.com/Multiplier-Mindset-Senior-Engineer-Leader/dp/B0GTYQYYT6">Kindle and Pre-order</a></strong>.</p><p>E-book available for purchase here: <strong><a href="https://www.ebooks.com/en-us/book/347637409/the-multiplier-mindset/gregor-ojstersek/">E-book</a></strong>.</p><p>Read it online on O&#8217;Reilly&#8217;s website: <strong><a href="https://www.oreilly.com/library/view/the-multiplier-mindset/0642572310509/">Read it online</a></strong>.</p><p>After close to a year of extensive writing the book, I am happy to share that we have now come to the finish line! </p><p>The book is currently in production, and the paperback version will be available in about 3 weeks! You can already pre-order it on <a href="https://www.amazon.com/Multiplier-Mindset-Senior-Engineer-Leader/dp/B0GTYQYYT6">Amazon</a>.</p><p>The main premise of the book:</p><blockquote><p>In today&#8217;s AI era, being a great engineer is no longer defined by individual contribution alone.</p><p>Being a great engineer is defined by the ability to make others around you better, to deliver projects successfully, and to create impact that moves the whole organization forward.</p><p>And engineers with the biggest impact have the multiplier mindset.</p></blockquote><p>In the book, I cover:</p><ul><li><p>The exact mindset you need to thrive today and in years to come, both as an engineer and engineering leader</p></li><li><p>Important traits and skills to develop</p></li><li><p>8 case studies from successful multipliers from companies like Pinterest, Adobe, and Microsoft, to name a few</p></li></ul><p>I already shared 2 case studies (adapted for the newsletter) as articles, and you can read them here:</p><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;c134c7cb-e5fd-4be1-84eb-4cd5ca613c2f&quot;,&quot;caption&quot;:&quot;&quot;,&quot;cta&quot;:null,&quot;showBylines&quot;:true,&quot;showDescription&quot;:true,&quot;showImage&quot;:true,&quot;size&quot;:&quot;sm&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;How to Grow From Senior to Staff Engineer in the AI Era&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:106098672,&quot;name&quot;:&quot;Gregor Ojstersek&quot;,&quot;bio&quot;:&quot;CTO | Founder of Engineering Leadership newsletter - Helping you become a great engineering leader!&quot;,&quot;photo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!TiaG!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1b7fdc30-d8c4-45f2-b0df-0b60baf9d4f4_1000x1000.jpeg&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:1000},{&quot;id&quot;:58854493,&quot;name&quot;:&quot;Jordan Cutler&quot;,&quot;bio&quot;:&quot;Staff Software Engineer @ Pinterest. I help engineers fast-track their career through real-world, actionable advice. Author of High Growth Engineer newsletter (75k+ subscribers): https://read.highgrowthengineer.com/&quot;,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/670bb162-5a63-4fd2-8253-f98c28d446a7_1168x1168.jpeg&quot;,&quot;is_guest&quot;:true,&quot;bestseller_tier&quot;:100,&quot;primaryPublicationSubscribeUrl&quot;:&quot;https://read.highgrowthengineer.com/subscribe?&quot;,&quot;primaryPublicationUrl&quot;:&quot;https://read.highgrowthengineer.com&quot;,&quot;primaryPublicationName&quot;:&quot;High Growth Engineer&quot;,&quot;primaryPublicationId&quot;:1504485}],&quot;post_date&quot;:&quot;2026-06-07T18:56:41.692Z&quot;,&quot;cover_image&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/ad661ed3-1d8a-4423-916b-391cddafa3cc_1600x877.jpeg&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://newsletter.eng-leadership.com/p/how-to-grow-from-senior-to-staff&quot;,&quot;section_name&quot;:null,&quot;video_upload_id&quot;:null,&quot;id&quot;:199972863,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:143,&quot;comment_count&quot;:3,&quot;publication_id&quot;:1115815,&quot;publication_name&quot;:&quot;Engineering Leadership&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!9opu!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0845c094-23e3-40d0-86f3-d1ff19631211_317x317.png&quot;,&quot;belowTheFold&quot;:true,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;2be01a32-abf2-4812-903a-cc20bccaaf9d&quot;,&quot;caption&quot;:&quot;&quot;,&quot;cta&quot;:null,&quot;showBylines&quot;:true,&quot;showDescription&quot;:true,&quot;showImage&quot;:true,&quot;size&quot;:&quot;sm&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;How to Thrive as an EM in the AI Era&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:106098672,&quot;name&quot;:&quot;Gregor Ojstersek&quot;,&quot;bio&quot;:&quot;CTO | Founder of Engineering Leadership newsletter - Helping you become a great engineering leader!&quot;,&quot;photo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!TiaG!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1b7fdc30-d8c4-45f2-b0df-0b60baf9d4f4_1000x1000.jpeg&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:1000},{&quot;id&quot;:121956618,&quot;name&quot;:&quot;Anton Zaides&quot;,&quot;bio&quot;:&quot;Ex-Director of Engineering, founder of manager.dev. Writing about the challenges of leading software teams.&quot;,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/e37a1acd-c9a1-4968-b60d-907005004d84_1728x1728.jpeg&quot;,&quot;is_guest&quot;:true,&quot;bestseller_tier&quot;:null,&quot;primaryPublicationSubscribeUrl&quot;:&quot;https://zaidesanton.substack.com/subscribe?&quot;,&quot;primaryPublicationUrl&quot;:&quot;https://zaidesanton.substack.com&quot;,&quot;primaryPublicationName&quot;:&quot;Manager.dev&quot;,&quot;primaryPublicationId&quot;:1804629}],&quot;post_date&quot;:&quot;2026-05-03T17:24:14.005Z&quot;,&quot;cover_image&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/b7bc978b-3750-4470-abd6-679f9345d4c3_1600x874.jpeg&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://newsletter.eng-leadership.com/p/how-to-thrive-as-an-em-in-the-ai&quot;,&quot;section_name&quot;:null,&quot;video_upload_id&quot;:null,&quot;id&quot;:181888132,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:77,&quot;comment_count&quot;:5,&quot;publication_id&quot;:1115815,&quot;publication_name&quot;:&quot;Engineering Leadership&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!9opu!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0845c094-23e3-40d0-86f3-d1ff19631211_317x317.png&quot;,&quot;belowTheFold&quot;:true,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><h2>Early Reviews of the Book</h2><p>There are already a lot of early reviews of the book! And I am honored to get such great feedback. Here is one by Peter Bell, Founder/CTO of Gather.dev, author of Scaling AI Adoption in Engineering:</p><div class="pullquote"><p>&#8220;Now that agents can write the code, CTOs ask me, &#8216;What do I tell my senior engineers their job is?&#8217; This is the book I&#8217;d hand them. The job is making the people around you better, and Ojstersek gets specific about how, from spec-driven workflows to scripts for managing up.&#8221;</p></div><p>This was exactly my intention with the book, to get as close as possible to what senior(+) engineers should be doing now that agents can write most of the code. </p><p>I went into detail about different ways you can multiply your effort, and there&#8217;s even one whole chapter that&#8217;s about how to use AI to be a successful multiplier.</p><p>More early reviews:</p><div class="pullquote"><p>&#8220;I wish more engineers learned earlier in their careers that impact isn&#8217;t just about what you build yourself. Gregor&#8217;s book is a practical guide to becoming a multiplier: improving your team&#8217;s output, helping others grow, and, critically, learning how to sell your ideas.&#8221;</p><p>&#8211;John Crickett, Founder, CTO, Software Engineering Coach</p><p><br>&#8220;I&#8217;ve read Gregor&#8217;s newsletter for nearly two years, and his advice is always practical and battle-tested. As AI writes more of the code, this book is his playbook for what matters more than ever: multiplying the people around you.&#8221;</p><p>&#8211;Petar Ivanov, Senior AI &amp; Product Engineer, WeTravel</p><p><br>&#8220;I&#8217;ve been reading Gregor&#8217;s teachings since his newsletter first started out. They are valuable because they&#8217;re rooted in practice and always hands-on. This book distills the best of them into one playbook for engineers growing into leadership.&#8221;</p><p>&#8211;Rapha&#235;l Hoogvliets, Principal Engineer, Eneco</p><p><br>&#8220;Gregor has created the kind of handbook I wish more engineers had by their side: relatable examples and practical advice for building the skills that expand your impact and move your tech career forward, especially in the AI era.&#8221;</p><p>&#8211;Anemari Fiser, author of Leveling Up as a Tech Lead, Engineering Manager, and Tech Leadership Trainer</p><p><br>&#8220;This is the book I wish I had when I started my career. Whether you are an individual contributor or a leader, everyone needs to be a multiplier. We have heard of the 10x engineer, this book shows you how to become one, and more. </p><p>Gregor shows how to use AI to be a multiplier and shares real-life examples of people becoming multipliers and achieving impact and growth.&#8221;</p><p>&#8211;Umang Vanjara, Senior Engineering Manager, SAP Taulia</p><p><br>&#8220;Really, really well written, with great pointers throughout. This is the kind of book that makes you pause, think, and rethink how you should approach your career - and how you perhaps should have approached it.&#8221;</p><p>&#8211;Arpit Bhayani, Principal Engineer II, Razorpay</p><p><br>&#8220;The Multiplier Mindset gives Senior, Staff, and Principal engineers a blueprint for jumping from writing great code to multiplying the impact of everyone around you.&#8221;</p><p>&#8211;Saurabh Ahuja, Principal Member of Technical Staff, Salesforce</p><p><br>&#8220;You can&#8217;t add hours to your week, but you create disproportionate impact by building leverage across people and systems. That&#8217;s what separates elite performers, and The Multiplier Mindset is the most practical playbook I&#8217;ve read on doing exactly that.&#8221;</p><p>&#8211;Omar Halabieh, Managing Vice President, Fortune 100 Financial Services Company</p><p><br>&#8220;Best in class! No matter where you are in your career, The Multiplier Mindset teaches you to look beyond your own output and focus on creating a bigger impact: on your team, your product, and ultimately your customers.&#8221;</p><p>&#8211;Daniel Moka, Software Engineer &amp; Founder, Moka IT</p><p><br>&#8220;The Multiplier Mindset captures what modern engineering leadership really demands: helping teams make better decisions and do their best work. It&#8217;s a practical guide I&#8217;d recommend to any engineer looking to grow and lead in the AI era.&#8221;</p><p>&#8211;Raul Junco, Software Engineering Manager, ANDMORE</p><p><br>&#8220;In an AI era that&#8217;s redefining engineering, multiplying your value, not just writing code, is something most of us learn through years. This book gives you these valuable lessons sooner for junior to Senior+ and beyond.&#8221;</p><p>&#8211;Anton Antonov, Staff Engineer, SumUp</p><p><br>&#8220;An opinionated and tactical guide to becoming a more impactful engineer. A useful read for ICs figuring out what good looks like in this period of dramatic change.&#8221;</p><p>&#8211;Cate Huston, author of The Engineering Leader</p><p><br>&#8220;The Multiplier Mindset demystifies the hardest transition I coach engineers through: moving from solving technical problems solo to being a force multiplier for the team. Combining battle-tested coaching habits with pragmatic AI workflows, Ojstersek delivers an essential leadership playbook.&#8221;</p><p>&#8211;Aniruddh Chaturvedi, Engineering Manager, Cloud Run Infrastructure, Google</p><p><br>&#8220;Every engineer knows they should be using AI. The Multiplier Mindset shows them how. It&#8217;s exceptionally well-researched and packed with practical, actionable advice from engineers and leaders working at the frontier of the industry.&#8221;</p><p>&#8211;Yangshun Tay, AI Engineer, Co-Founder GreatFrontEnd</p><p><br>&#8220;Great engineers do more than ship code. They make everyone around them better. This is the most practical guide I&#8217;ve read on how to do it.&#8221;</p><p>&#8211;Dr. Milan Milanovi&#263;, author of Laws of Software Engineering</p><p><br>At some point in your career, writing more code stops being the answer. The Multiplier Mindset shows engineers how to expand their impact through people, systems, and better decisions.</p><p>&#8211;Hemant Pandey, Senior Software Engineer, LinkedIn</p></div><p>Kindle version and pre-order on Amazon available here: <strong><a href="https://www.amazon.com/Multiplier-Mindset-Senior-Engineer-Leader/dp/B0GTYQYYT6">Kindle and Pre-order</a></strong>.</p><p>E-book available for purchase here: <strong><a href="https://www.ebooks.com/en-us/book/347637409/the-multiplier-mindset/gregor-ojstersek/">E-book</a></strong>.</p><p>Read it online on O&#8217;Reilly&#8217;s website: <strong><a href="https://www.oreilly.com/library/view/the-multiplier-mindset/0642572310509/">Read it online</a></strong>.</p><p>Wishing you a great Friday and an upcoming weekend!</p><p>Gregor</p>]]></content:encoded></item><item><title><![CDATA[Big News! “The Multiplier Mindset” E-Book Is Out, and Book Pre-Orders Are Open! 🎉]]></title><description><![CDATA[Available on Amazon, ebooks, and O&#8217;Reilly&#8217;s website.]]></description><link>https://newsletter.eng-leadership.com/p/announcing-my-book-the-multiplier</link><guid isPermaLink="false">https://newsletter.eng-leadership.com/p/announcing-my-book-the-multiplier</guid><dc:creator><![CDATA[Gregor Ojstersek]]></dc:creator><pubDate>Tue, 14 Jul 2026 21:02:12 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/74dda5a3-3856-41f7-aae8-4f6a78de75be_1600x897.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://www.amazon.com/Multiplier-Mindset-Senior-Engineer-Leader-ebook/dp/B0HG5NX6KR/" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" 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class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Kindle version and pre-order on Amazon available here: <strong><a href="https://www.amazon.com/Multiplier-Mindset-Senior-Engineer-Leader-ebook/dp/B0HG5NX6KR/">Kindle and Pre-order</a></strong>.</p><p>E-book available for purchase here: <strong><a href="https://www.ebooks.com/en-us/book/347637409/the-multiplier-mindset/gregor-ojstersek/">E-book</a></strong>.</p><p>Read it online on O&#8217;Reilly&#8217;s website: <strong><a href="https://www.oreilly.com/library/view/the-multiplier-mindset/0642572310509/">Read it online</a></strong>.</p><p>After close to a year of extensive writing the book, I am happy to share that we have now come to the finish line! </p><p>The book is currently in production, and the paperback version will be released on October 31st! You can already pre-order it on <a href="https://www.amazon.com/Multiplier-Mindset-Senior-Engineer-Leader-ebook/dp/B0HG5NX6KR/">Amazon</a>.</p><p>The main premise of the book:</p><blockquote><p>In today&#8217;s AI era, being a great engineer is no longer defined by individual contribution alone.</p><p>Being a great engineer is defined by the ability to make others around you better, to deliver projects successfully, and to create impact that moves the whole organization forward.</p><p>And engineers with the biggest impact have the multiplier mindset.</p></blockquote><p>In the book, I cover:</p><ul><li><p>Exact mindset you need to thrive today and in years to come, both as an engineer and engineering leader</p></li><li><p>Important traits and skills to develop</p></li><li><p>8 case studies from successful multipliers from companies like Pinterest, Adobe, Microsoft, to name a few</p></li></ul><p>I already shared 2 case studies (adapted for the newsletter) as articles, and you can read them here:</p><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;c134c7cb-e5fd-4be1-84eb-4cd5ca613c2f&quot;,&quot;caption&quot;:&quot;&quot;,&quot;cta&quot;:null,&quot;showBylines&quot;:true,&quot;showDescription&quot;:true,&quot;showImage&quot;:true,&quot;size&quot;:&quot;sm&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;How to Grow From Senior to Staff Engineer in the AI Era&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:106098672,&quot;name&quot;:&quot;Gregor Ojstersek&quot;,&quot;bio&quot;:&quot;CTO | Founder of Engineering Leadership newsletter - Helping you become a great engineering leader!&quot;,&quot;photo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!TiaG!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1b7fdc30-d8c4-45f2-b0df-0b60baf9d4f4_1000x1000.jpeg&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:1000},{&quot;id&quot;:58854493,&quot;name&quot;:&quot;Jordan Cutler&quot;,&quot;bio&quot;:&quot;Staff Software Engineer @ Pinterest. I help engineers fast-track their career through real-world, actionable advice. Author of High Growth Engineer newsletter (75k+ subscribers): https://read.highgrowthengineer.com/&quot;,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/670bb162-5a63-4fd2-8253-f98c28d446a7_1168x1168.jpeg&quot;,&quot;is_guest&quot;:true,&quot;bestseller_tier&quot;:100,&quot;primaryPublicationSubscribeUrl&quot;:&quot;https://read.highgrowthengineer.com/subscribe?&quot;,&quot;primaryPublicationUrl&quot;:&quot;https://read.highgrowthengineer.com&quot;,&quot;primaryPublicationName&quot;:&quot;High Growth Engineer&quot;,&quot;primaryPublicationId&quot;:1504485}],&quot;post_date&quot;:&quot;2026-06-07T18:56:41.692Z&quot;,&quot;cover_image&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/ad661ed3-1d8a-4423-916b-391cddafa3cc_1600x877.jpeg&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://newsletter.eng-leadership.com/p/how-to-grow-from-senior-to-staff&quot;,&quot;section_name&quot;:null,&quot;video_upload_id&quot;:null,&quot;id&quot;:199972863,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:143,&quot;comment_count&quot;:3,&quot;publication_id&quot;:1115815,&quot;publication_name&quot;:&quot;Engineering Leadership&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!9opu!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0845c094-23e3-40d0-86f3-d1ff19631211_317x317.png&quot;,&quot;belowTheFold&quot;:true,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;2be01a32-abf2-4812-903a-cc20bccaaf9d&quot;,&quot;caption&quot;:&quot;&quot;,&quot;cta&quot;:null,&quot;showBylines&quot;:true,&quot;showDescription&quot;:true,&quot;showImage&quot;:true,&quot;size&quot;:&quot;sm&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;How to Thrive as an EM in the AI Era&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:106098672,&quot;name&quot;:&quot;Gregor Ojstersek&quot;,&quot;bio&quot;:&quot;CTO | Founder of Engineering Leadership newsletter - Helping you become a great engineering leader!&quot;,&quot;photo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!TiaG!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1b7fdc30-d8c4-45f2-b0df-0b60baf9d4f4_1000x1000.jpeg&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:1000},{&quot;id&quot;:121956618,&quot;name&quot;:&quot;Anton Zaides&quot;,&quot;bio&quot;:&quot;Ex-Director of Engineering, founder of manager.dev. Writing about the challenges of leading software teams.&quot;,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/e37a1acd-c9a1-4968-b60d-907005004d84_1728x1728.jpeg&quot;,&quot;is_guest&quot;:true,&quot;bestseller_tier&quot;:null,&quot;primaryPublicationSubscribeUrl&quot;:&quot;https://zaidesanton.substack.com/subscribe?&quot;,&quot;primaryPublicationUrl&quot;:&quot;https://zaidesanton.substack.com&quot;,&quot;primaryPublicationName&quot;:&quot;Manager.dev&quot;,&quot;primaryPublicationId&quot;:1804629}],&quot;post_date&quot;:&quot;2026-05-03T17:24:14.005Z&quot;,&quot;cover_image&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/b7bc978b-3750-4470-abd6-679f9345d4c3_1600x874.jpeg&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://newsletter.eng-leadership.com/p/how-to-thrive-as-an-em-in-the-ai&quot;,&quot;section_name&quot;:null,&quot;video_upload_id&quot;:null,&quot;id&quot;:181888132,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:77,&quot;comment_count&quot;:5,&quot;publication_id&quot;:1115815,&quot;publication_name&quot;:&quot;Engineering Leadership&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!9opu!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0845c094-23e3-40d0-86f3-d1ff19631211_317x317.png&quot;,&quot;belowTheFold&quot;:true,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><h2>Early Reviews of the Book</h2><p>There are already a lot of early reviews of the book! And I am honored to get such great feedback. Here is one by Peter Bell, Founder/CTO of Gather.dev, author of Scaling AI Adoption in Engineering:</p><div class="pullquote"><p>&#8220;Now that agents can write the code, CTOs ask me, &#8216;What do I tell my senior engineers their job is?&#8217; This is the book I&#8217;d hand them. The job is making the people around you better, and Ojstersek gets specific about how, from spec-driven workflows to scripts for managing up.&#8221;</p></div><p>This was exactly my intention with the book, to get as close as possible to what senior(+) engineers should be doing now that agents can write most of the code. </p><p>I went into detail about different ways you can multiply your effort, and there&#8217;s even one whole chapter that&#8217;s about how to use AI to be a successful multiplier.</p><p>More early reviews:</p><div class="pullquote"><p>&#8220;I wish more engineers learned earlier in their careers that impact isn&#8217;t just about what you build yourself. Gregor&#8217;s book is a practical guide to becoming a multiplier: improving your team&#8217;s output, helping others grow, and, critically, learning how to sell your ideas.&#8221;</p><p>&#8211;John Crickett, Founder, CTO, Software Engineering Coach</p><p>&#8220;I&#8217;ve read Gregor&#8217;s newsletter for nearly two years, and his advice is always practical and battle-tested. As AI writes more of the code, this book is his playbook for what matters more than ever: multiplying the people around you.&#8221;</p><p>&#8211;Petar Ivanov, Senior AI &amp; Product Engineer, WeTravel</p><p>&#8220;I&#8217;ve been reading Gregor&#8217;s teachings since his newsletter first started out. They are valuable because they&#8217;re rooted in practice and always hands-on. This book distills the best of them into one playbook for engineers growing into leadership.&#8221;</p><p>&#8211;Rapha&#235;l Hoogvliets, Principal Engineer, Eneco</p><p>&#8220;Gregor has created the kind of handbook I wish more engineers had by their side: relatable examples and practical advice for building the skills that expand your impact and move your tech career forward, especially in the AI era.&#8221;</p><p>&#8211;Anemari Fiser, author of Leveling Up as a Tech Lead, Engineering Manager, and Tech Leadership Trainer</p><p>&#8220;This is the book I wish I had when I started my career. Whether you are an individual contributor or a leader, everyone needs to be a multiplier. We have heard of the 10x engineer, this book shows you how to become one, and more. </p><p>Gregor shows how to use AI to be a multiplier and shares real-life examples of people becoming multipliers and achieving impact and growth.&#8221;</p><p>&#8211;Umang Vanjara, Senior Engineering Manager, SAP Taulia</p><p>&#8220;Really, really well written, with great pointers throughout. This is the kind of book that makes you pause, think, and rethink how you should approach your career - and how you perhaps should have approached it.&#8221;</p><p>&#8211;Arpit Bhayani, Principal Engineer II, Razorpay</p><p>&#8220;The Multiplier Mindset gives Senior, Staff, and Principal engineers a blueprint for jumping from writing great code to multiplying the impact of everyone around you.&#8221;</p><p>&#8211;Saurabh Ahuja, Principal Member of Technical Staff, Salesforce</p><p>&#8220;You can&#8217;t add hours to your week, but you create disproportionate impact by building leverage across people and systems. That&#8217;s what separates elite performers, and The Multiplier Mindset is the most practical playbook I&#8217;ve read on doing exactly that.&#8221;</p><p>&#8211;Omar Halabieh, Managing Vice President, Fortune 100 Financial Services Company</p><p>&#8220;Best in class! No matter where you are in your career, The Multiplier Mindset teaches you to look beyond your own output and focus on creating a bigger impact: on your team, your product, and ultimately your customers.&#8221;</p><p>&#8211;Daniel Moka, Software Engineer &amp; Founder, Moka IT</p><p>&#8220;The Multiplier Mindset captures what modern engineering leadership really demands: helping teams make better decisions and do their best work. It&#8217;s a practical guide I&#8217;d recommend to any engineer looking to grow and lead in the AI era.&#8221;</p><p>&#8211;Raul Junco, Software Engineering Manager, ANDMORE</p><p>&#8220;In an AI era that&#8217;s redefining engineering, multiplying your value, not just writing code, is something most of us learn through years. This book gives you these valuable lessons sooner for junior to Senior+ and beyond.&#8221;</p><p>&#8211;Anton Antonov, Staff Engineer, SumUp</p><p>&#8220;An opinionated and tactical guide to becoming a more impactful engineer. A useful read for ICs figuring out what good looks like in this period of dramatic change.&#8221;</p><p>&#8211;Cate Huston, author of The Engineering Leader</p><p>&#8220;The Multiplier Mindset demystifies the hardest transition I coach engineers through: moving from solving technical problems solo to being a force multiplier for the team. Combining battle-tested coaching habits with pragmatic AI workflows, Ojstersek delivers an essential leadership playbook.&#8221;</p><p>&#8211;Aniruddh Chaturvedi, Engineering Manager, Cloud Run Infrastructure, Google</p><p>&#8220;Every engineer knows they should be using AI. The Multiplier Mindset shows them how. It&#8217;s exceptionally well-researched and packed with practical, actionable advice from engineers and leaders working at the frontier of the industry.&#8221;</p><p>&#8211;Yangshun Tay, AI Engineer, Co-Founder GreatFrontEnd</p><p>&#8220;Great engineers do more than ship code. They make everyone around them better. This is the most practical guide I&#8217;ve read on how to do it.&#8221;</p><p>&#8211;Dr. Milan Milanovi&#263;, author of Laws of Software Engineering</p><p>At some point in your career, writing more code stops being the answer. The Multiplier Mindset shows engineers how to expand their impact through people, systems, and better decisions.</p><p>&#8211;Hemant Pandey, Senior Software Engineer, LinkedIn</p></div><p>Kindle version and pre-order on Amazon available here: <strong><a href="https://www.amazon.com/Multiplier-Mindset-Senior-Engineer-Leader-ebook/dp/B0HG5NX6KR/">Kindle and Pre-order</a></strong>.</p><p>E-book available for purchase here: <strong><a href="https://www.ebooks.com/en-us/book/347637409/the-multiplier-mindset/gregor-ojstersek/">E-book</a></strong>.</p><p>Read it online on O&#8217;Reilly&#8217;s website: <strong><a href="https://www.oreilly.com/library/view/the-multiplier-mindset/0642572310509/">Read it online</a></strong>.</p><p>Wishing you a great Friday and an upcoming weekend!</p><p>Gregor</p>]]></content:encoded></item><item><title><![CDATA[Engineering Leadership LIVE Event in San Francisco]]></title><description><![CDATA[Updated speaker lineup for the Engineering Leadership Live event in San Francisco, that I am hosting together with my friends from Augment Code.]]></description><link>https://newsletter.eng-leadership.com/p/updated-speaker-lineup-engineering</link><guid isPermaLink="false">https://newsletter.eng-leadership.com/p/updated-speaker-lineup-engineering</guid><dc:creator><![CDATA[Gregor Ojstersek]]></dc:creator><pubDate>Mon, 25 May 2026 18:35:56 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!PMoD!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdd6baf79-acb0-4966-b598-0ef1acb2b771_4038x2400.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!PMoD!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdd6baf79-acb0-4966-b598-0ef1acb2b771_4038x2400.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!PMoD!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdd6baf79-acb0-4966-b598-0ef1acb2b771_4038x2400.png 424w, https://substackcdn.com/image/fetch/$s_!PMoD!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdd6baf79-acb0-4966-b598-0ef1acb2b771_4038x2400.png 848w, https://substackcdn.com/image/fetch/$s_!PMoD!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdd6baf79-acb0-4966-b598-0ef1acb2b771_4038x2400.png 1272w, https://substackcdn.com/image/fetch/$s_!PMoD!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdd6baf79-acb0-4966-b598-0ef1acb2b771_4038x2400.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!PMoD!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdd6baf79-acb0-4966-b598-0ef1acb2b771_4038x2400.png" width="1456" height="865" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/dd6baf79-acb0-4966-b598-0ef1acb2b771_4038x2400.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:865,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:3118488,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://newsletter.eng-leadership.com/i/199223638?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdd6baf79-acb0-4966-b598-0ef1acb2b771_4038x2400.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" 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class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Updated speaker lineup for the <a href="https://luma.com/m08ggil7">Engineering Leadership Live</a> event in San Francisco, that I am hosting together with my friends from Augment Code.<br><br>- <strong><a href="https://www.linkedin.com/in/gregorojstersek/">Gregor Ojstersek</a></strong>, CTO &amp; Author <strong><a href="https://newsletter.eng-leadership.com/">Engineering Leadership</a></strong> newsletter<br>Talk: AI-Native Engineering Leadership<br><br>- <strong><a href="https://www.linkedin.com/in/vinayperneti/">Vinay Perneti</a></strong>, VP of Engineering, <strong><a href="https://www.augmentcode.com/">Augment Code</a></strong><br>Talk: We Thought AI Transformation Was About Adopting Agents. We Were Wrong.<br><br>- <strong><a href="https://www.linkedin.com/in/andrew-d-churchill/">Andrew Churchill</a></strong>, CTO, <strong><a href="https://workweave.dev/">Weave</a></strong><br>Talk: What Actually Works: AI Coding Patterns from the Top 1% of Teams</p><p>- <strong><a href="https://www.linkedin.com/in/anwarhaneef/">Anwar Haneef</a></strong>, GM &amp; Head of Ecosystem, <strong><a href="https://www.canva.com/">Canva</a></strong><br>Talk: Your Product&#8217;s Next User Might Be an AI Agent. What Engineering Leaders Need to Know.</p><p>Join the event (limited spots available):</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://luma.com/m08ggil7&quot;,&quot;text&quot;:&quot;Secure your spot at the event&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://luma.com/m08ggil7"><span>Secure your spot at the event</span></a></p><p>Looking forward to seeing you there tomorrow!</p><p>Gregor</p>]]></content:encoded></item><item><title><![CDATA[Full Speaker Lineup: Engineering Leadership LIVE Event in San Francisco]]></title><description><![CDATA[Full speaker lineup for the Engineering Leadership Live event in San Francisco, that I am hosting together with my friends from Augment Code.]]></description><link>https://newsletter.eng-leadership.com/p/full-speaker-lineup-engineering-leadership</link><guid isPermaLink="false">https://newsletter.eng-leadership.com/p/full-speaker-lineup-engineering-leadership</guid><dc:creator><![CDATA[Gregor Ojstersek]]></dc:creator><pubDate>Thu, 21 May 2026 20:30:59 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!7HF6!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F28388027-33a2-4a13-a4ab-615265545fc4_1600x1200.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://luma.com/m08ggil7" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!7HF6!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F28388027-33a2-4a13-a4ab-615265545fc4_1600x1200.png 424w, https://substackcdn.com/image/fetch/$s_!7HF6!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F28388027-33a2-4a13-a4ab-615265545fc4_1600x1200.png 848w, https://substackcdn.com/image/fetch/$s_!7HF6!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F28388027-33a2-4a13-a4ab-615265545fc4_1600x1200.png 1272w, https://substackcdn.com/image/fetch/$s_!7HF6!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F28388027-33a2-4a13-a4ab-615265545fc4_1600x1200.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!7HF6!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F28388027-33a2-4a13-a4ab-615265545fc4_1600x1200.png" width="1456" height="1092" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/28388027-33a2-4a13-a4ab-615265545fc4_1600x1200.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1092,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:836293,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:&quot;https://luma.com/m08ggil7&quot;,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://newsletter.eng-leadership.com/i/198759917?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F28388027-33a2-4a13-a4ab-615265545fc4_1600x1200.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!7HF6!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F28388027-33a2-4a13-a4ab-615265545fc4_1600x1200.png 424w, https://substackcdn.com/image/fetch/$s_!7HF6!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F28388027-33a2-4a13-a4ab-615265545fc4_1600x1200.png 848w, https://substackcdn.com/image/fetch/$s_!7HF6!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F28388027-33a2-4a13-a4ab-615265545fc4_1600x1200.png 1272w, https://substackcdn.com/image/fetch/$s_!7HF6!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F28388027-33a2-4a13-a4ab-615265545fc4_1600x1200.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Full speaker lineup for the <a href="https://luma.com/m08ggil7">Engineering Leadership Live</a> event in San Francisco, that I am hosting together with my friends from Augment Code.<br><br>- <strong><a href="https://www.linkedin.com/in/gregorojstersek/">Gregor Ojstersek</a></strong>, CTO &amp; Author <strong><a href="https://newsletter.eng-leadership.com/">Engineering Leadership</a></strong> newsletter<br>Talk: AI-Native Engineering Leadership<br><br>- <strong><a href="https://www.linkedin.com/in/vinayperneti/">Vinay Perneti</a></strong>, VP of Engineering, <strong><a href="https://www.augmentcode.com/">Augment Code</a></strong><br>Talk: We Thought AI Transformation Was About Adopting Agents. We Were Wrong.<br><br>- <strong><a href="https://www.linkedin.com/in/andrew-d-churchill/">Andrew Churchill</a></strong>, CTO, <strong><a href="https://workweave.dev/">Weave</a></strong><br>Talk: What Actually Works: AI Coding Patterns from the Top 1% of Teams</p><p>Join the event (limited spots available):</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://luma.com/m08ggil7&quot;,&quot;text&quot;:&quot;Secure your spot at the event&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://luma.com/m08ggil7"><span>Secure your spot at the event</span></a></p><p>Looking forward to seeing you there!</p><p>Gregor</p>
      <p>
          <a href="https://newsletter.eng-leadership.com/p/full-speaker-lineup-engineering-leadership">
              Read more
          </a>
      </p>
   ]]></content:encoded></item><item><title><![CDATA[Engineering Leadership LIVE Event in San Francisco]]></title><description><![CDATA[Together with my friends from Augment Code, we are hosting a live event in San Francisco on May 26th!]]></description><link>https://newsletter.eng-leadership.com/p/engineering-leadership-live-event</link><guid isPermaLink="false">https://newsletter.eng-leadership.com/p/engineering-leadership-live-event</guid><dc:creator><![CDATA[Gregor Ojstersek]]></dc:creator><pubDate>Mon, 04 May 2026 15:58:47 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!JxaN!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3bcc7fc5-29fb-4e1b-b205-e5b64566d58d_1080x1080.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://luma.com/m08ggil7" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!JxaN!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3bcc7fc5-29fb-4e1b-b205-e5b64566d58d_1080x1080.png 424w, https://substackcdn.com/image/fetch/$s_!JxaN!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3bcc7fc5-29fb-4e1b-b205-e5b64566d58d_1080x1080.png 848w, https://substackcdn.com/image/fetch/$s_!JxaN!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3bcc7fc5-29fb-4e1b-b205-e5b64566d58d_1080x1080.png 1272w, https://substackcdn.com/image/fetch/$s_!JxaN!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3bcc7fc5-29fb-4e1b-b205-e5b64566d58d_1080x1080.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!JxaN!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3bcc7fc5-29fb-4e1b-b205-e5b64566d58d_1080x1080.png" width="1080" height="1080" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/3bcc7fc5-29fb-4e1b-b205-e5b64566d58d_1080x1080.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1080,&quot;width&quot;:1080,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:111087,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:&quot;https://luma.com/m08ggil7&quot;,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://newsletter.eng-leadership.com/i/196426731?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3bcc7fc5-29fb-4e1b-b205-e5b64566d58d_1080x1080.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!JxaN!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3bcc7fc5-29fb-4e1b-b205-e5b64566d58d_1080x1080.png 424w, https://substackcdn.com/image/fetch/$s_!JxaN!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3bcc7fc5-29fb-4e1b-b205-e5b64566d58d_1080x1080.png 848w, https://substackcdn.com/image/fetch/$s_!JxaN!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3bcc7fc5-29fb-4e1b-b205-e5b64566d58d_1080x1080.png 1272w, https://substackcdn.com/image/fetch/$s_!JxaN!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3bcc7fc5-29fb-4e1b-b205-e5b64566d58d_1080x1080.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Together with my friends from <a href="https://www.augmentcode.com/">Augment Code</a>, we are hosting a <strong><a href="https://luma.com/m08ggil7">live event</a></strong> in <strong>San Francisco</strong> on <strong>May 26th</strong>!</p><p>Engineering leaders are holding excitement and dread about AI at the same time. The job description is changing faster than anyone can rewrite it. </p><p><strong><a href="https://luma.com/m08ggil7">Engineering Leadership LIVE</a></strong> is an evening for that conversation.</p><p>Three speakers, a room full of peers, networking, and snacks after. I&#8217;ll be sharing more about the speakers in future newsletters!</p><p>It&#8217;s a free-to-join event, but there is a limited number of spots available, so make sure to register for the event below while the spots are still available.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://luma.com/m08ggil7&quot;,&quot;text&quot;:&quot;Secure your spot at the event&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://luma.com/m08ggil7"><span>Secure your spot at the event</span></a></p><p>Looking forward to seeing you there!</p><p>Gregor</p>
      <p>
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      </p>
   ]]></content:encoded></item><item><title><![CDATA[Engineering Leadership now on video! 🎉 🥳]]></title><description><![CDATA[When thinking of what new things I can do in order to provide more value to everyone reading the newsletter &#8594; I came up with the idea of a weekly video.]]></description><link>https://newsletter.eng-leadership.com/p/engineering-leadership-now-on-video</link><guid isPermaLink="false">https://newsletter.eng-leadership.com/p/engineering-leadership-now-on-video</guid><dc:creator><![CDATA[Gregor Ojstersek]]></dc:creator><pubDate>Wed, 26 Mar 2025 08:48:16 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!CqLx!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff8a6f3fb-f36f-4e8d-8e70-d2bb12762e18_1200x1290.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://www.youtube.com/@gregorojstersek?sub_confirmation=1" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!CqLx!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff8a6f3fb-f36f-4e8d-8e70-d2bb12762e18_1200x1290.jpeg 424w, https://substackcdn.com/image/fetch/$s_!CqLx!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff8a6f3fb-f36f-4e8d-8e70-d2bb12762e18_1200x1290.jpeg 848w, https://substackcdn.com/image/fetch/$s_!CqLx!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff8a6f3fb-f36f-4e8d-8e70-d2bb12762e18_1200x1290.jpeg 1272w, 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class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>When thinking of what new things I can do in order to provide more value to everyone reading the newsletter &#8594; I came up with the idea of a weekly video.</p><blockquote><p>At first, my reaction was: "I can write great articles, but video is a totally different skillset!&#8221;. </p></blockquote><p>But then the more I thought about it, the more I liked the idea especially because I am learning something new, challenging myself and also getting better at explaining topics more clearly.</p><p>So, every Sunday, alongside a weekly newsletter for everyone, I&#8217;ll also include a video.</p><p>There are 3 videos on the channel already, so definitely check them out to see what you can expect!</p><p>The goal with videos is the same as with the newsletter articles and that is to help everyone to:</p><ul><li><p>be better engineers or managers,</p></li><li><p>have more opportunities and grow in their careers,</p></li><li><p>be great leaders.</p></li></ul><p>So to not miss a new video every Sunday, subscribe here: </p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.youtube.com/@gregorojstersek?sub_confirmation=1&quot;,&quot;text&quot;:&quot;Subscribe to the channel!&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.youtube.com/@gregorojstersek?sub_confirmation=1"><span>Subscribe to the channel!</span></a></p><p>Thank you for your continuous support &#128153;</p>
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   ]]></content:encoded></item><item><title><![CDATA[Invite your friends to read Engineering Leadership 💙]]></title><description><![CDATA[Thank you for your continuous support!]]></description><link>https://newsletter.eng-leadership.com/p/invite-your-friends-to-read-engineering</link><guid isPermaLink="false">https://newsletter.eng-leadership.com/p/invite-your-friends-to-read-engineering</guid><dc:creator><![CDATA[Gregor Ojstersek]]></dc:creator><pubDate>Thu, 26 Oct 2023 09:22:54 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!9opu!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0845c094-23e3-40d0-86f3-d1ff19631211_317x317.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Thank you for reading Engineering Leadership &#8212; your support means a LOT to me!</p><p>If you enjoy Engineering Leadership, it would mean the world to me if you invited friends to subscribe and read with us. If you refer friends, you will receive benefits that give you special access to Engineering Leadership.</p><p><strong>How to participate </strong></p><p><strong>1. Share Engineering Leadership. </strong>When you use the referral link below, or the &#8220;Share&#8221; button on any post, you'll get credit for any new subscribers. Simply send the link in a text, email, or share it on social media with friends.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://newsletter.eng-leadership.com/leaderboard?&amp;utm_source=post&quot;,&quot;text&quot;:&quot;Refer a friend&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://newsletter.eng-leadership.com/leaderboard?&amp;utm_source=post"><span>Refer a friend</span></a></p><p>2.<strong> Earn benefits.</strong> When more friends use your referral link to subscribe (free or paid), you&#8217;ll receive special benefits.</p><ul><li><p>Get a 1 month compensation of paid subscription for 10 referrals</p></li><li><p>Get a 3 month compensation of paid subscription for 25 referrals</p></li><li><p>Get a 6 month compensation of paid subscription for 50 referrals</p></li></ul><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://newsletter.eng-leadership.com/leaderboard?&amp;utm_source=post&quot;,&quot;text&quot;:&quot;Visit the leaderboard&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://newsletter.eng-leadership.com/leaderboard?&amp;utm_source=post"><span>Visit the leaderboard</span></a></p><p>To learn more, check out <a href="https://support.substack.com/hc/en-us/articles/16142857300372">Substack&#8217;s FAQ</a>.</p><p>Thank you for helping get the word out about Engineering Leadership!</p>
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   ]]></content:encoded></item><item><title><![CDATA[Thank you for supporting Engineering Leadership 💙]]></title><description><![CDATA[Special September update!]]></description><link>https://newsletter.eng-leadership.com/p/thank-you-for-supporting-engineering-b13</link><guid isPermaLink="false">https://newsletter.eng-leadership.com/p/thank-you-for-supporting-engineering-b13</guid><dc:creator><![CDATA[Gregor Ojstersek]]></dc:creator><pubDate>Tue, 12 Sep 2023 06:40:58 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!o61j!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb2238673-5a6e-4ef6-86ea-a96959c4aab1_754x588.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<h2>Changes to a paid subscription</h2><p>The price has now increased from <s>6$</s> to 8$ / month.</p><p><strong>Paid subscribers now get</strong></p><p>&#128200; 9 learning tracks and full archive</p><p>&#127873; Templates and resources for becoming a great engineering leader</p><p>&#128467; 10% discount when booking a call with me</p><h2>Early bird paid subscription has now ended</h2><p><strong>You can still get it within the next 2 weeks!</strong></p><p>The early bird price has now ended, but I am extending it for another 2 weeks, just for you! Make sure to use it within the next 2 weeks. 25% discount lasts forever.</p><p><strong>Subscribe below with a 25% discount.</strong></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://newsletter.eng-leadership.com/specialoffer&quot;,&quot;text&quot;:&quot;I want this!&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://newsletter.eng-leadership.com/specialoffer"><span>I want this!</span></a></p><h3><strong>What others are saying</strong></h3><div class="pullquote"><p><em>Gregor's Engineering Leadership posts are PACKED with value. They're concise, actionable, and give real-world examples which makes it easy to remember. If you want to learn how to become a better leader, this newsletter is for you.<br>&#8212; Jordan Cutler, Senior Software Engineer</em></p><p><em>A great newsletter about all things Engineering Leadership related. Gregor is a must-read for all engineers who want to level up their carrers!<br>&#8212; Gabriele Proni, CTO</em></p><p><em>Gre&#8230;</em></p></div>
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