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Thanks so much for the opportunity to present my take on go-to-market to your awesome community, Gregor. It is my first time collaborating with a more technical community, so I hope these concepts will resonate as well as they do in growth and product management circles. I am happy to answer any questions in the comments if someone wants to dive deeper into a topic. Thanks so much for reading, and good luck on your go-to-market endeavors, Engineering Leaders!

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Thank you Maja for sharing your insights on this very important topic with us!

It was a plesure collaborating with you on this and this will definitely help a lot of engineers out there to avoid spending a LOT of time in building something while nobody is interested in the product!

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This is so true. There is one even more dangerous scenario - the inability to launch a sustainable business model. User ≠ Customer.

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