I also started late to understand the importance of a personal brand.
But you know, it's never late. I did start to connect and collaborate with others (here in Substack and LinkedIn), making real connections and even having coffee chats, which is something I highly recommend.
I'll follow up the advice on this guide, which is one of the best I have seen.
Never too late and glad you started Rafa. And +1 for coffee chats, the real value is when you actually build relationships with people + collaborate and help each other. Glad you liked the article!
Great post, many people underestimate the power of LinkedIn. Recruiters go straight to your LinkedIn profile and anyone conducting an interview will have a look too.
Great article. This is something I very much struggle with and I think engineers in particular are not used to selling themselves.
What's your take on having fewer but high quality articles on say Substack vs the daily consistency on Linkedin. I understand that it probably doesn't generate the same exposure, but I'm wondering what other platforms you might recommend?
Thanks Charchris! Right, that's very true. But the truth is that everything we do is connected in some way to selling. So not getting better at it, is decreasing our chances in opportunities.
My recommendation is to do both LinkedIn and Substack. They work great together. That's how I started as well.
And I suggest to start with 1-2 LI posts / week and then you can do 1 Substack article a week or one every 2 weeks or also 1 every month (if you wish to focus trully on quality). The consistency is important and getting started is key.
Also at the beginning progress is much more important than perfection, because you don't know yet what works and what doesn't. You need to try and adjust based on how things are progressing.
Other platforms I also recommend to be on: X and Bluesky, I am on them as well and I like how the community on Bluesky is starting to shape up.
This article helps. I've been starting on my journey to establish my personal brand and it's been roughly along with the outline you created but I was doing it without a real structure. I need to be more purposeful and direct. Consistency is also key. Not to be disheartened when a post I worked a long time on doesn't get the engagement I wa hoping.
Right, consistency is key Inbar! Even if some posts don't do so well as we hoped for, we keep posting, that's how we make progress.
You can't really control how algorithm behaves and also the funny thing: I sometimes put in days of research for one LI post and it doesn't do well. And then I post a quick 2 paragraph thought and that does amazing. You never know, until you post it.
I also started late to understand the importance of a personal brand.
But you know, it's never late. I did start to connect and collaborate with others (here in Substack and LinkedIn), making real connections and even having coffee chats, which is something I highly recommend.
I'll follow up the advice on this guide, which is one of the best I have seen.
Thank you Damjan and Gregor!
Never too late and glad you started Rafa. And +1 for coffee chats, the real value is when you actually build relationships with people + collaborate and help each other. Glad you liked the article!
Thanks for sharing!
My pleasure Adler!
Great post, many people underestimate the power of LinkedIn. Recruiters go straight to your LinkedIn profile and anyone conducting an interview will have a look too.
Indeed Wendy, that's very true. With a bit of focus, you can change your chances + opportunities drastically!
Great article. This is something I very much struggle with and I think engineers in particular are not used to selling themselves.
What's your take on having fewer but high quality articles on say Substack vs the daily consistency on Linkedin. I understand that it probably doesn't generate the same exposure, but I'm wondering what other platforms you might recommend?
Thanks Charchris! Right, that's very true. But the truth is that everything we do is connected in some way to selling. So not getting better at it, is decreasing our chances in opportunities.
My recommendation is to do both LinkedIn and Substack. They work great together. That's how I started as well.
And I suggest to start with 1-2 LI posts / week and then you can do 1 Substack article a week or one every 2 weeks or also 1 every month (if you wish to focus trully on quality). The consistency is important and getting started is key.
Also at the beginning progress is much more important than perfection, because you don't know yet what works and what doesn't. You need to try and adjust based on how things are progressing.
Other platforms I also recommend to be on: X and Bluesky, I am on them as well and I like how the community on Bluesky is starting to shape up.
Wish you all the best with this!
I wrote a note about your article, in Spanish:
https://substack.com/profile/232996458-david/note/c-81638970
Thanks for this David! Glad that the article have resonated with you!
Thanks, Gregor. The article was very good !!!
Thanks a lot David!
You nailed it with your take aways.
Thanks, Damjan …
Thanks.
This article helps. I've been starting on my journey to establish my personal brand and it's been roughly along with the outline you created but I was doing it without a real structure. I need to be more purposeful and direct. Consistency is also key. Not to be disheartened when a post I worked a long time on doesn't get the engagement I wa hoping.
Right, consistency is key Inbar! Even if some posts don't do so well as we hoped for, we keep posting, that's how we make progress.
You can't really control how algorithm behaves and also the funny thing: I sometimes put in days of research for one LI post and it doesn't do well. And then I post a quick 2 paragraph thought and that does amazing. You never know, until you post it.
Inbar, thanks a ton!
Some great takeaways there.
Keep going and stay consistent. 🤝